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Second Regular Session | 75th General Assembly
Colorado General Assembly
SB26-174

Prohibit Lead Generation Legal Marketing

Type Bill
Session 2026 Regular Session
Subjects
Business & Economic Development Professions & Occupations State Government

Concerning the prohibition of lead generation marketing for legal services.

Bill Summary:

     The bill establishes that the practice of lead generation marketing for legal services is a deceptive trade practice that is subject to enforcement under the 'Colorado Consumer Protection Act'.

     'Lead generation legal marketing' is defined in the bill as a form of marketing in which a lawyer, law firm, or legal paraprofessional pays money or other compensation to a third party to receive information about a potential client or case, including the client's contact information or information about the potential client's legal issue or case.

      The bill prohibits an attorney, law firm, or legal paraprofessional from paying money or other compensation to any person engaged in lead generation legal marketing.

      Unless a person meets certain criteria, the bill prohibits a person from paying money or other compensation for lead generation legal marketing services, engaging in the practice of lead generation legal marketing, or selling leads to an attorney, law firm, or licensed legal paraprofessional .

     A person may not solicit or market for legal services in Colorado unless if the person is:

  • A licensed attorney, law firm, or licensed legal paraprofessional Authorized by the Colorado supreme court to practice law in Colorado ;
  • Working on behalf of a licensed attorney, law firm, or licensed legal paraprofessional and the attorney, law firm, or licensed legal paraprofessional person authorized by the Colorado supreme court to practice law in Colorado and that person is clearly identified in any advertisement, and marketing materials, information, or resources; or
  • A nonprofit organization that provides engages in legal services.

     The bill establishes that a person that engages in the practice of lead generation legal marketing may be subject to both civil and criminal penalties.


(Note: Italicized words indicate new material added to the original summary; dashes through words indicate deletions from the original summary.)


(Note: This summary applies to the reengrossed version of this bill as introduced in the second house.)

Prime Sponsors

Senator Dylan Roberts

Senator

Dylan Roberts

Representative Michael Carter

Representative

Michael Carter

Representative Matt Soper

Representative

Matt Soper

Committees

Senate

Judiciary

House

Judiciary

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Status

Passed

Introduced

Passed

Related Documents & Information

Date Version Documents
05/07/2026 Rerevised PDF
05/06/2026 Revised PDF
04/30/2026 Reengrossed PDF
04/29/2026 Engrossed PDF
04/21/2026 Introduced PDF
Date Version Documents
04/28/2026 Senate Judiciary Preamend PDF
Date Version Documents
04/24/2026 Initial Fiscal Note PDF
Activity Vote Documents
Refer Senate Bill 26-174 to the Committee of the Whole. The motion passed on a vote of 10-0. Vote summary
Hearing Summary
|
Committee Report:  PDF
Activity Vote Documents
Adopt amendment L.002 (Attachment A) The motion passed without objection. Vote summary
Adopt amendment L.003 (Attachment B) The motion passed without objection. Vote summary
Refer Senate Bill 26-174, as amended, to the Committee of the Whole. The motion passed on a vote of 4-2. Vote summary
Committee Report:  PDF
Date Calendar Motion Vote Vote Document
05/07/2026 Third Reading BILL
51
AYE
13
NO
1
OTHER
 		Vote record
Date Calendar Motion Vote Vote Document
04/30/2026 Third Reading BILL
31
AYE
4
NO
0
OTHER
 		Vote record
Date Amendment Number Committee/ Floor Hearing Status Documents
04/27/2026 L.003 SEN Judiciary Passed [*] PDF
04/27/2026 L.002 SEN Judiciary Passed [*] PDF

* Amendments passed in committee are not incorporated into the measure unless adopted by the full House or Senate.

** The status of Second Reading amendments may be subsequently affected by the adoption of an amendment to the Committee of the Whole Report. Refer to the House or Senate Journal for additional information.

Date Location Action
05/07/2026 House House Third Reading Passed - No Amendments
05/06/2026 House House Second Reading Special Order - Passed - No Amendments
05/05/2026 House House Committee on Judiciary Refer Unamended to House Committee of the Whole
04/30/2026 House Introduced In House - Assigned to Judiciary
04/30/2026 Senate Senate Third Reading Passed - No Amendments
04/29/2026 Senate Senate Second Reading Special Order - Passed with Amendments - Committee
04/27/2026 Senate Senate Committee on Judiciary Refer Amended to Senate Committee of the Whole
04/21/2026 Senate Introduced In Senate - Assigned to Judiciary

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